Winds of change at Selv
We reinvent, we create, we refine.
At Selv, every gesture counts. Every ritual evolves. And sometimes, it's the winds of change that push us to do better, to rethink what we offer, so that the experience is even more aligned with our vision of well-being.
It is with this intention that we have revisited one of your favorite products: Nordic Salt.
This ritual, inspired by the great outdoors and pure northern air, is now available in a practical sachet that is lighter, easier to use, and perfect for giving as a gift or for yourself.
But that's not all.
We've also reworked the formula to make it even more beneficial for the body. Himalayan pink salt has now been replaced by Epsom salt, known for its muscle-soothing properties and natural detoxifying effect. For Nordic salt, this combination was a perfect fit.
✨ Interesting fact: Epsom salt is actually made of magnesium sulfate, a mineral that helps relieve muscle tension, promotes sleep, and supports healthy nervous system function.
We don't change the soul of the product, its smell, but we refine what it has best to offer.
Thank you for growing with us.
Thank you for being part of this ever-evolving adventure. 💛
