Selv is first and foremost a bathing ritual, one of the best ways to give yourself Me Time, to give yourself slowness. Selv is there to remind us that we all deserve to give ourselves self-care, moments for ourselves. The brand offers a collection of quality products with finely chosen ingredients, ecological values and mostly handmade in Montreal. 


Selv was founded by Sarah Laroche, an ambassador of slow living. Originally a stylist, then a photographer, she was greatly inspired by her travels which led her to discover a slower lifestyle in which we take care of ourselves and others. From this desire to create opportunities for slowness and care for the people she loves, as well as her passion for the bathing ritual, Selv was born.